Effective sales language isn’t about the gift of gab, or using words as a weapon to manipulate buyers into doing something they don’t really want to do. It’s about helping buyers make good decisions, and guiding them toward a solution that makes sense.
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Keeping all of your employees 100% engaged in their work is a challenge under any circumstance. But in times of change and disruption it can seem impossible. Fortunately, there’s some…
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