You’ve probably already figured out that getting employees to use social media responsibly is more about education and persuasion than enforcement.
Here’s another reason: A third state – California, following Maryland and Illinois – has just passed a law protecting employees from employer intrusion on their social media activities. Other states have similar laws in the pipeline.
The California law bars employers from obliging employees to:
- divulge what social media they personally use
- disclose usernames or passwords, or
- access their accounts with the employer watching.
Sure, you have an interest in trying to avoid employees’ bad-mouthing your organization – or each other – on Facebook or Twitter. But it’s becoming increasingly hard for employers to achieve such ends by surveillance and/or coercion.
Better: Make sure you have a social media policy, then explain – and re-explain – why it says what it does.
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