Tue, Jul 13th, 2021 | 11am ET

Thu, Jul 15th, 2021 | 2pm ET

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In sales, language is our most powerful – and often our only – tool. What salespeople say – and what they don’t say – could be the difference between a won sale or a lost opportunity.

Effective sales language isn’t about the gift of gab, or using words as a weapon to manipulate buyers into doing something they don’t really want to do. It’s about helping buyers make good decisions, and guiding them toward a solution that makes sense.

Scientific research shows how salespeople can have those kinds of conversations.

And it can help you change your reps’ behavior. It’s not enough simply to teach what they should say. You have to help them apply this learning – in the real world, on the fly, when sales are on the line.

Join us for our upcoming free webinar The Psychology of Sales Language: Coaching Your Reps on What to Say to Get the Sale. During the event we’ll discuss 6 power phrases grounded in sales psychology that your reps can use time and time again.

During this program we’ll discuss:

  • What holds sales reps back from saying what they need to say to move the sale forward
  • 6 key phrases that every salesperson should know
  • What research can tell us about why these phrases are so powerful
  • An easy-to-implement model that you can use to coach your reps on effective sales language

In addition, we’ll give you follow-up tools that will help your reps master these techniques.

We think you’ll find this Webinar to be full of practical ideas and insights that will have an immediate impact on your team’s sales conversations. Please join us.


Steve Meyer

Founder & Managing Director

Former Director of Publishing at The Hay Group, a leading HR, benefits and compensation consulting firm. Meyer spent eight years at Progressive Business Publications, where he headed up both editorial and marketing. He was also a reporter at Advertising Age magazine. Meyer received his MBA from The Wharton School at the University of Pennsylvania and has a Masters degree from the University of California, San Diego.

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Rapid Learning provides online training and talent development tools for businesses, government agencies, nonprofits and educational institutions in the areas of sales, leadership and management, human resources, and employment law compliance.