Thu, Sep 29th, 2022 | 2pm ET

Tue, Oct 11th, 2022 | 10am ET

You’ve been invited to this interactive, invite-only 90-minute demonstration of our Facilitated Sales Training event, Developing an Account Strategy. There are only 25 seats for each live event. Please RSVP via the form on this page to reserve your seat.


This 90-minute workshop, led by sales strategy and execution expert Irv Stern of BTS, will help your salespeople focus on creating a long-term strategy that aligns client objectives with the capabilities of your organization.

On the surface, the key is to show your people why they must focus on stake-holders value and long-term strategy instead of customer satisfaction as the primary path to ensure retention and drive account growth. But at a deeper level, it’s all about mindsets. Sustained behavior change only happens when people truly understand the attitudes and beliefs that drive what they do. Getting to that level of understanding is the real magic of this popular workshop.

The mindset shifts this program explores:


Irv Stern

BTS Facilitator

BTS consultant Irv Stern has 35 years of consulting and facilitation experience with clients in many industries. He helps organizations improve business results in strategy execution, sales and sales management, organizational change, agility, decision making, and performance management. His global experience includes work in China, India, Australia, Singapore, Turkey, Dubai, Saudi Arabia, Brazil, Argentina, Mexico, and throughout Europe.

Learn More About

Rapid Learning, a BTS Company

BTS Group AB (BTS) is a global strategy implementation consulting firm founded in 1986. The company provides strategy alignment and execution consulting services and designs customized business simulations, digital technology, and assessments to develop business acumen, leadership, and sales capabilities. It acquired the Rapid Learning Institute, a leading provider of research-based micro-training, in January 2020.