You can offer the highest value, the lowest price, the best service. None of it matters unless you first win your customer’s trust. But trust takes time – time you don’t always have…  and that’s what leads many sales people into the “Yes Trap” – and it crushes their credibility.


In this Quick Take, you’ll learn:

  • What the “Yes Trap” is
  • Why it snares so many salespeople
  • A counterintuitive technique to avoid it and instantly build trust and credibility



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Rapid Learning Institute (RLI) provides online training and talent development tools for businesses, government agencies, nonprofits and educational institutions in the areas of sales, leadership and management, human resources, employment law compliance, and workplace safety.