Avoiding the “Yes Trap”: Building Trust with Prospects and Customers

You can offer the highest value, the lowest price, the best service. None of it matters unless you first win your customer’s trust.

But trust takes time – time you don’t always have…  and that’s what leads many sales people into the “Yes Trap” – and it crushes their credibility.

 

In this Quick Take, you’ll learn:

• What the “Yes Trap” is
• Why it snares so many salespeople
• A counterintuitive technique to avoid it and instantly build trust and credibility

Thousands of companies use BTS Total Access to train their people

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