Every salesperson knows that customer relationships are built on trust. But there’s a little-known element of trust that many salespeople overlook.

In this Quick Take, you will learn:

  • The true basis of trust
  • Results from a scientific study that reveal a simple step you can take right now to gain more loyalty from your customers and
  • Why salespeople often fail to take that step.

Thousands of companies use the Rapid Learning Institute to train their people

Learn More About The Rapid Learning Institute

Rapid Learning Institute (RLI) provides online training and talent development tools for businesses, government agencies, nonprofits and educational institutions in the areas of sales, leadership and management, human resources, employment law compliance, and workplace safety.