Every salesperson knows that customer relationships are built on trust. But there’s a little-known element of trust that many salespeople overlook.

In this Quick Take, you will learn:

  • The true basis of trust
  • Results from a scientific study that reveal a simple step you can take right now to gain more loyalty from your customers and
  • Why salespeople often fail to take that step.

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BTS Total Access

BTS Total Access provides online training and talent development tools for businesses, government agencies, nonprofits and educational institutions in the areas of sales, leadership and management.