6-minute sales training video:
Presenting to CEOs is a challenge for even experienced sales professionals.
CEOs speak a different language, think about business in a unique way and have very little time to deal with sales people who don’t instantly grab their attention.
This Quick Take will uncover the secrets to winning the confidence of CEOs. You’ll learn what makes them tick, how to avoid the biggest mistakes that make them tune your out and techniques to earn their endorsement… and the sale.
In this Quick Take you will learn:
- The Three Drivers of Shareholder Value – a model for approaching CEO discussions
- Two characteristics that set CEOs apart from other prospects
- Why approaches that work fine with lower-level decision makers fail to capture the CEO’s attention, and
- The importance of single-minded focus.
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