'Just Okay' Customer Relationships: How to Make Them Deeper and More Profitable

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All salespeople encounter buyers who keep them at a distance. Even though they try doing favors, waiving fees, and sending relevant information – nothing seems to work. Learn how to connect with distant buyers.

In this Quick Take, you will learn:

A counterintuitive approach that can help you connect with buyers who keep their distance
The psychological principle that makes this approach work, and
What this counterintuitive truth reveals about how we make personal connections

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BTS Total Access provides online training and talent development tools for businesses, government agencies, nonprofits and educational institutions in the areas of sales, leadership and management.

‘Just Okay’ Customer Relationships: How to Make Them Deeper and More Profitable

In this Quick Take, you will learn:

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