Scott Odom, VP of Strategic Accounts at Clover Imaging Group in Düsseldorf, Germany, deployed the RLI Selling Essentials online sales program in Clover’s European operation. Within three months his team…
View Case Study
Effective sales language isn’t about the gift of gab, or using words as a weapon to manipulate buyers into doing something they don’t really want to do. It’s about helping buyers make good decisions, and guiding them toward a solution that makes sense.