5 steps to highlight unique value

& break out of the commodity trap

These days, products and services can quickly lose their competitive edge, thanks to the breakneck speed of change and intense global competition.

One problem sales professionals face that cuts across nearly every industry: How to build perceived value and set yourself apart, when buyers (rightly or wrongly) treat what you sell as if it’s a commodity – with little real difference between you and the other guy.

Of course, you aren’t selling exactly what your competitor does. You know your product or service is not identical, but your customer might think so.

So how do you change the buyer’s perception that you are selling a “me too” product or service?

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Rapid Learning Institute (RLI) provides online training and talent development tools for businesses, government agencies, nonprofits and educational institutions in the areas of sales, leadership and management, human resources, employment law compliance, and workplace safety.