Michael Boyette, Editorial Director at Rapid Learning Institute, is a featured expert in the new Salesforce e-book entitled 130 Sales Tips for 2015. Boyette was invited by Salesforce to contribute his advice on a range of sales and sales leadership topics.

The e-book features pointers from some of the biggest names in sales today to help salespeople get more done, stay motivated and close deals. Boyette contributed tips on coaching and leadership, cold calling and prospecting.

“It’s great to be included in a publication packed with such valuable information. I really hope it helps salespeople hit their goals in 2015,” said Boyette.

Based on the success of his sales blog Top Sales Dog, Boyette became a regular guest author for the Salesforce blog in early 2014. His practical advice for salespeople is grounded in research and actionable recommendations.

In addition to his editorial responsibilities, Boyette authors RLI’s sales Quick Takes: six to 10-minute e-learning modules for sales professionals. Each module gives salespeople a valuable, research-based insight that can be readily applied on the job to improve performance and enhance sales.

The Salesforce e-book 130 Sales Tips for 2015 can be downloaded for free here.

Rapid Learning Institute (RLI) provides online training and talent development tools for businesses, government agencies, nonprofits and educational institutions in the areas of sales, leadership and management, human resources, employment law compliance, and workplace safety. RLI’s approach is founded on three core principles: 1) Rapid Learning. Workplace training should be delivered in short bursts – just six to 10 minutes at a time. Today’s multi-tasking workforce has neither the time nor the attention span for traditional lengthy training formats. 2) Single-Concept Learning. People learn best when training is focused on a narrow concept where learning goals are clearly defined. When training is delivered in small packets, the brain can easily absorb, remember and apply what it learns. 3) Research-Based Learning. Training is most powerful when it’s grounded in verifiable research. When learners see training as credible, they’re more likely to translate the learning into on-the-job behavior. RLI’s signature six to 10 minute modules, called Quick Takes, incorporate these three ideas into unique training programs that get results.

Based in Greater Philadelphia, RLI is an operating division of Business 21 Publishing.

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