It’s called the Selling Essentials Minute. And to put it mildly, it’s unusual.

After all, how many sales training videos expose the viewer to clips from old government films, long-forgotten theatrical movies, post-WWII ad footage and music that was written during the Eisenhower administration – all wrapped around eye-popping graphics that even Peter Max might find excessive.

But don’t be fooled by the fun.

The Selling Essentials Minute, produced by the creative content department of Rapid Learning Institute (RLI), seems to be making a strong connection with its audience of sales professionals. RLI has produced 24 episodes to date, garnering over 27,000 views on iTunes, while their YouTube page boasts over 130,000 views.

“The feedback we’ve been getting on the Selling Essentials Minutes has been phenomenal,” says RLI CEO Stephen Meyer. “Sure, they’re different from other sales training videos we’ve seen, but the people who watch them tell us that what they learn from the Minutes really sticks with them. I think that says a lot about the power of creativity…and humor.”

The Minutes originated with RLI Executive Editor Michael Boyette. He asked former Philadelphia television reporter Gerald Kolpan to come up with a new video series built around scripts that were about one minute long and based on RLI’s signature Quick Take rapid learning modules.

“I told Gerald he could do whatever he wanted, and boy, did he.” says Boyette. “A week later, I was treated to a dizzying array of stock footage, old-time music and colorful graphics plus video he shot himself. We showed the first one to everybody here, and they went wild…in a good way.”

So far, subjects have included how best to deal with voice mail; getting past gatekeepers; the worst thing you can say to a client, and how a price objection is like tossing a hot potato, among others. The Selling Essentials Minutes can be seen free on the RLI website, as well as iTunes and on YouTube. The entire series is also available for license.

“These are a blast to do,” says Kolpan, who won eight Emmy awards at his old job. “I get to write them, hunt down all this old public domain footage and music, shoot new video and then edit the whole thing together. It’s my baby. And it’s nice when people like your baby.”

Rapid Learning Institute (RLI) provides online training and talent development tools for businesses, government agencies, nonprofits and educational institutions in the areas of sales, human resources, management, leadership and safety. RLI’s approach is founded on the idea that talent development can only be effective if managers make it a priority and follow up to ensure that learning sticks. The company’s signature five to 10 minute modules, called Quick Takes, help managers build their core competency as talent developers by giving them the tools they need to replicate in others the knowledge, skills, attitudes and behaviors that drive performance.

Based in Greater Philadelphia, RLI is an operating division of Business 21 Publishing, LLC

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