What are you doing to surprise customers?
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What are you doing to surprise customers?

Brain researchers have found that our brains like surprises – especially pleasant ones. Are you doing something that will “wow” your customers and get them talking about you?

You’ve heard news or even celebrity gossip that’s “gone viral,” right? The trick is to say something or offer something that’s so compelling people want to share it with others they know.

To get viral exposure (a/k/a word of mouth) going for your product or service, think first about what you share with others. Are you saying something new, different, or valuable? Chances are people will talk about what makes you stand apart, not your core offering.

Example: Gramercy Tavern in New York City gives its dinner guests a muffin “for your breakfast tomorrow morning.” That’s what people buzz about.

Similarly, we know a doctor who gives well-behaved children a token good for a free ice cream cone at the Baskin-Robbins next door. That’s what people talk about – not his credentials.

It is the surprise or surprisingly unique quality that people will share with others. So do what Bonnie Raitt says: “Give ’em something to talk about!”

Source: Maribeth Kuzmeski, at www.redzonemarketing.com

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