Survey shows value of social media
  • sales
  • Blog post

Survey shows value of social media

If you’re skeptical about the value of social networking, you’re not alone. But new research shows a higher payoff than you might think.

Nearly one in five respondents (19.2%) to a recent SellingPower.com survey report eventually closing business as a direct result of social media activity on LinkedIn, Twitter, and the like.

Another 24.9% say they’ve seen less than 5% of social activity turn into business, while 22.5% have seen no results. A similar percentage, 24.9%, don’t use social media for sales at all.

LinkedIn is the clear winner among B2B sellers, especially for prospecting.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Share:

Get a demo of all our training features

Connect with an expert for a one-on-one demonstration of how Rapid Learning can help develop your team.