Time for another episode of the Selling Essentials Minute!

For those unfamiliar, The Selling Essentials Minute is a series of videos that offers one sales idea in about sixty seconds. You can use the Minute to kick off a sales meeting, push an idea out to your team, start a discussion or reinforce your training.

On today’s episode: Cold calling has always seemed like a necessary evil. It’s time-consuming and mind-numbing, but important for finding new potential buyers. But what if there was a better way? Watch this video and learn more.

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