The Selling Essentials Minute, Ep. 4: Voicemail: Make them WANT to take your next call
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The Selling Essentials Minute, Ep. 4: Voicemail: Make them WANT to take your next call

Welcome to the newest installment of the Selling Essentials Minute.

The Selling Essentials Minute is a series of videos that offers one sales idea in about sixty seconds. You can use the Minute to kick off a sales meeting, push an idea out to your team, start a discussion or reinforce your training.

In today’s episode, we look at how sales reps can leave a message on voicemail that will make a prospect want to take their next call.

Video Transcript:

Meet Tim, he’s got a hot sales lead, and he needs to talk to Mary. “Hi, it’s Mary, I’m not here right now”. Uh-Oh, voicemail, where sales go to die. “Hi, Mary. Tim Hamilton here at Precision Test Equipment. We’re one of the world largest distributor industrial test equipment.”

Tim’s messages polite, it’s professional and it’s pointless. In fact, when Tim calls Mary again, she probably duck it. Why? Because he just told her everything she needs to know. It’s Tim, from precision, sales test equipment. GOT IT!

Tim needs a message that actually makes prospect want to take his next call. How do he get one? By leaving stuff out, creating some mysteries, some intrigues, leaving his prospect want to know more. He ID himself and said this, “Hi Mary, I’m speaking to your former colleagues and …”. A former colleague, who might that be, Mary’s gonna want to know. “Yeah, Hi, Mary. I was wondering how those new racks are gonna affect the plans for your lab’s expansion.”. New racks? Mary better find out what’s that about. “Yeah Mary, from what I read about you. You’re an expert on lab safety, I have a quick question and an idea that I like to run pass you.”. No products, no service, no solutions, Tim simply shows Mary he know for world and leave out just enough to make her curious. The result? Next time Tim calls, Mary probably gives him couple of minutes of her time and that’s all he need to get the sales started.


By the way, in case you’ve missed any episodes, or if you want to watch one again, you can find the complete collection of Selling Essentials Minutes here.


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