Welcome back to the Selling Essentials Minute!

The Selling Essentials Minute is a series of videos that offers one sales idea in about sixty seconds. You can use the Minute to kick off a sales meeting, push an idea out to your team, start a discussion or reinforce your training.

On today’s episode: Of course every sales rep needs to be knowledgeable about the product they’re selling. But if you’re too laser-focused on your product or service, you won’t be focused on what your customer really needs. Watch this short video to learn how to avoid sales myopia.

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