Today brings the second installment of The Selling Essentials Minute.

For those who missed the previous episodes, The Selling Essentials Minute is a series of videos that offers one powerful sales tip in about sixty seconds. It’s a single, focused idea that salespeople can use to help them master one small concept. You can use the Minute to kick off a sales meeting, push an idea out to your team, start a discussion or reinforce your training.

Today’s episode looks at what sales reps happens when a prospect offers a price objection, and how reps can hold firm on price and still win the business.

Feel free to share this video with the rest of your sales team, or anyone else who might enjoy it, by using the buttons on the left sidebar. As always, you can also leave feedback in the comments.

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