- Blog post
The Selling Essentials Minute, Ep. 38: Finding Opinion Leaders: The Other Referral
Time for another episode of the Selling Essentials Minute!
For those unfamiliar, The Selling Essentials Minute is a series of videos that offers one sales idea in about sixty seconds. You can use the Minute to kick off a sales meeting, push an idea out to your team, start a discussion or reinforce your training.
On today’s episode: There’s more to asking buyers for a referral than just asking them for names of other possible buyers. There’s also the matter of finding the opinion leaders who could open countless doors. How do you get that other referral? Watch and find out.