The value of building a professional network is clear. But while many of us focus on making new connections, it is easy to forget the need to maintain the old ones as well. Some strategies:
• Keep detailed notes about the people you meet. Maintain a record of the date and event, who introduced you, the information you discussed, and what your follow-up will be.
• Make calls or send notes even when it is not directly business-related. As you stay in touch with people, they will remember you, and contact you when a need arises.
• Each week, call one person with whom you haven’t spoken for the past 90 days. Give that person an idea for his or her business, a thought, or a new promotion you might have. It’s a way of keeping your face in front of your prospect.
Source: A post by Andrea Nierenberg at www.thenierenberggroup.com
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