In an age of corporate scandals, suspicious customers, and budgets with very little breathing room, there is no substitute for a credible reputation, says sales coach George Ludwig. Here are four ways to build one:
- Focus on serving.
- Specialize. Concentrating your efforts in a single niche allows you to maximize your expertise, credibility, and reputation. Customers today have big challenges, and they want proven solutions from experts, not generalists.
- Become unique. A unique identity can be accomplished in many ways. Everything from personal monikers, trademark clothing, follow-up techniques, and personal marketing methods can help you appear unique in your buyers’ eyes.
- Market your personal reputation. Although corporate reputation matters, your personal reputation matters more.
When you serve your customers fervently, an unbreakable customer loyalty can develop. Satisfied buyers not only remain loyal, but also tell others about their first class treatment. Nothing builds a reputation faster and more effectively than word of mouth.
People buy from people. There are countless ways to get yourself known, including e-mail promotions, newsletters, association involvement, public speaking, and writing articles. These creative strategies help form your reputation as someone customers know and trust.
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