Voice mail: Leave them wanting more

by on July 25, 2012 · 0 Comment POSTED IN: Top Sales Dog
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When you call a new prospect and reach voice mail – an increasingly likely probability these days – what do you? Hang up and try later? Or leave a message?

Lots of salespeople don’t like to leave a message. They think it will tip off the buyer, making them more likely to duck your next call.

Think about that for a moment. If your voice-mail message makes buyers NOT want to talk to you, maybe you need a different message.

One reason a buyer might not want to talk is because the message said too much. For example:

“Hi, [INSERT PROSPECT NAME HERE]. This is Tom O’Brien at Global Solutions. Just quickly – I know you’re busy — we’re a leading provider of [INSERT PRODUCT OR SERVICE HERE]. With our experience, low prices and broad product line, I think we could help you, and I’d like to talk to you about your needs. Please give me a call at 888-555-5555. That’s 888-555-5555.”

A message like that says too much. The buyer thinks, “It’s Tom. From Global Solutions. Lots of stuff. Low prices. Got it. No need to talk to Tom.”

A better message leaves a buyer wanting to know more. It creates a sense of curiosity and intrigue. Maybe something like this:

“Hi, it’s Tom O’Brien at Global Solutions. I saw your recent announcement and I wanted to ask you a question…”

With an approach like that, the buyer might be a little more inclined to take Tom’s next call. The buyer is a little curious – what announcement did Tom see? What was his question? And why did it prompt a call?

Try saying less on your next voice mail message. Create some mystery and see what happens.

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