Tell more stories

by on May 30, 2011 · 0 Comment POSTED IN: Top Sales Dog

A good sales story stimulates the mind and engages people to conversation, says sales coach Brian Bieler. Storytelling is an important, strategic, sophisticated sales tool. People are going to forget data and information but are unlikely to forget a good story.

Selling features and benefits is rarely enough to bring people to action. People make decisions in their minds, not yours. So paint word pictures and use stories as sales tools to:

  • Keep ideas in order and show ideas sequentially: First this happened and then that happened.
  • Point out how this or that happened.
  • Help others see why things happened the way they did.
  • Share information and to illustrate key points or principles.

Stories stimulate more stories and start conversation. You learn a lot from talking to people and when people tell you their stories, you learn even more about them. A client telling you a story is very likely the one to be telling you to write down orders.

Source: Learn more from Brian Bieler at

Click to View Comments

Leave a Reply


Request a Free Demo

We'd love to show you how this industry-leading training system can help you develop your team. Please fill out this quick form or give us a call at 877-792-2172 to schedule your one-on-one demo with a Rapid Learning Specialist.