The Selling Essentials Minute, Ep. 5: Overcoming sales objections: Getting to the truth

Welcome to the another installment of the Selling Essentials Minute.

The Selling Essentials Minute is a series of videos that offers one sales idea in about sixty seconds. You can use the Minute to kick off a sales meeting, push an idea out to your team, start a discussion or reinforce your training.

Today’s episode examines how sales reps can get to the root of a buyer’s objections. Check it out below, and feel free to share it with your sales reps, colleagues, and anyone else who may find it useful.

Readers: How do you get past objections like the ones featured here? Do you have a different way of addressing a buyer’s concerns? Sound off in the comments.

By the way, in case you’ve missed any episodes, or if you want to watch one again, you can find the complete collection of Selling Essentials Minutes here.