Are you selling your customers a forest? Or a tree?

by on February 1, 2010 · 0 Comment POSTED IN: Top Sales Dog
selling-a-tree-260x152.jpg

You’ll be much more effective if you’re selling a tree. Let me explain.
Have you heard of the “Rule of One”? It’s the powerful and counter-intuitive fact that in human communication one point is better than two, or three or 10.

Advertising copywriters are taught that their messages will be more powerful if they make one point to one person. Direct mail experts will tell you that if you make an offer where a person has to decide between two options, you’ll get a lower response than if you gave only one option.

Next time you send an email, ask the recipient to do two things. Chances are they’ll do the first one but ignore the second.
These are all examples of the “The Rule of One” at work. People respond much better when you focus on one topic. The key to being an effective communicator is to pick the RIGHT one thing to talk about.

Check out the The Selling Essentials Rapid Learning Center FREE . Get instant trial access to a collection of 6- to 10-minute modules perfect for reinforcing the fundamental selling skills of your busy reps.

photo credit: nugunslinger

Click to View Comments

Leave a Reply

Close

Request a Free Demo

We'd love to show you how this industry-leading training system can help you develop your team. Please fill out this quick form or give us a call at 877-792-2172 to schedule your one-on-one demo with a Rapid Learning Specialist.