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The case for off-the-shelf sales training

The case for off-the-shelf sales training

December 1, 2015 by

A 2012 CSO report on sales training ROI contained an interesting footnote. The report compared the effectiveness of different approaches to sales training, and concluded (among other findings, which are summarized here and here) that “commercial” (that is, off-the-shelf) sales training content is more effective than content created internally. Of course, that’s good news for […]

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