Why 80% of Sales Training Doesn’t Stick — And What You Can Do About It

Claim your free copy of this report now and discover the secret to getting long-term results from your sales training investment. In this report you’ll discover:

  • The #1 reason most sales training is soon forgotten
  • Why managers hold the key to knowledge retention
  • What “interval reinforcement” is and why it’s such a game changer
  • A proven method that sales training experts use to ensure long-term success

Watch this 1-minute video to learn more

Bonus: You also get 5 FREE Sales training programs

When you request Why 80% of Sales Training Doesn’t Stick you also get access to The Top 5 Skills Your Salespeople Must Master training program. This collection of five sales training videos (each just 6- to 10-minutes long) includes:

  • Cold Calling: How to Nail the First 20 Seconds and Engage the Prospect
  • Discovery: The Five Why Technique to Uncover Hidden Customer Needs
  • Presentation Disasters: How to Head Them Off Before They Happen
  • Price Objections: Four Secrets Prospects Will Never Tell You
  • Overcoming Purchase Anxiety: How to Close Buyers Who Just Can’t Decide

Request your copy now and we’ll email you a user name and password that gives you instant access to the Selling Essentials Rapid Learning Center. There you’ll find Why 80% of Sales Training Doesn’t Stick, The Top 5 Skills Your Salespeople Must Master and a collection of other training resources for sales professionals. You’ll have unlimited access to this powerful library of sales training videos, reports and fast-read articles for 30 days.

Why are we giving all of this for free? Because it’s the best way we can think of to introduce you to a breakthrough way to develop sales talent in your organization.

The #1 reason most sales team training fails

Each year companies spend about $2,000 per sales rep on training. Now, if reps assimilated anywhere near 100% of that learning and applied it on the job, those training dollars would be well spent. We all know that’s not happening. But why?

In 1885 psychologist Herman Ebbinghaus conducted a landmark study and coined the term “forgetting curve.” He found that when people are exposed to an idea one time, after 30 days they retain only about 20% of what they learned. That explains why so much training doesn’t stick, and why companies are throwing a staggering amount of money down the drain.

Get your free copy of Why 80% of Sales Training Doesn’t Stick (and The Top 5 Sales Skills Every Salesperson Must Master) and discover what you can do now to deliver sales training in a way that results in long-term changes in behaviors, attitudes and skills.

The secret to sales training retention

Whether it’s learning how to sell, hit a golf ball or play the piano, learning works in a certain way. As training is received, the skill level improves, and the student scales the “learning curve.” For example, if an employee attends a two-day seminar given by a dynamic speaker, and learns new ways of cold calling, his performance will probably spike for a week or two. After a month, the excitement wears off, and so does his performance. Sound familiar?

But when sales training is reinforced — when the manager follows up to discuss progress, observe their technique and assess their skill levels, and revitalize their commitment — the employee’s competency level rises higher. And when the manager follows up again, there’s another spike in performance.

Numerous studies have shown that this type of “interval reinforcement” is the key to knowledge retention. If salespeople, either by themselves or with the help of a manager, repeatedly revisit what they learned in training, they eventually achieve permanent mastery of skills.

Find out more about the power of “interval reinforcement”. Download your free copy of Why 80% of Sales Training Doesn’t Stick and The Top 5 Skills Your Salespeople Must Master as part of a free trial to the Selling Essentials Rapid Learning Center.


Steve Meyer
Stephen Meyer
CEO/Director of Learning and Development, The Rapid Learning Institute


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