Voice Mail: Crafting a Message That Makes Prospects Want to Take Your Calls

Get free access to this 7-minute sales training video now and show your team how to leave voice mail messages that are so intriguing prospects look forward to taking their next call. Discover:

  • What you’re really selling in your voice mail message (it isn’t your product or your service)
  • Why the best messages intentionally leave out critical information
  • And three rules that will make your voice mail messages more effective
Voice Mail: Crafting a Message That Makes Prospects Want to Take Your Calls

Why are we giving you access to this program for free? Because it’s the best way we know to introduce you to a breakthrough way to develop sales talent in your organization.

Here’s how it works: Request your training video on how to leave more effective voice mails and we’ll email you a user name and password that gives you instant access to the Selling Essentials Rapid Learning Center. There you’ll find your voice mail training video and a collection of other training resources for sales professionals. You’ll have instant access to this powerful library of e-learning modules, training support materials and fast-read articles.

More information for those who love the details …

Voice mail: A necessary evil

According to research by AT&T, only about one in four business calls result in a live conversation. Nearly all the rest go into voice mail. Given those statistics, it’s pretty clear that every salesperson who prospects by phone needs a strategy for voice mail.

Unfortunately, most voice mails fail to deliver results. See if this message sounds familiar:

“Hi, Mary. Tim Hamilton here at Precision Test Equipment. Just quickly – I know you’re busy — we’re one of the world’s largest distributors of industrial test equipment. With our experience, low prices and broad product line, I think we could help you upgrade your lab. I’d love to talk to you about what kinds of equipment you might need. Please give me a call at 555-555-5555. Again, it’s Tim Hamilton at Precision Test. 555-555-5555.”

This message sounds professional enough, right. It sends a clear message. It’s not offensive or pushy. But it’s also likely to cause Mary to duck Tim’s next call. Why?

Access this video now and learn more about why so many well intended voice mail messages do more harm than good.

So what’s the solution? If voice mail messages don’t do any good – what should sales reps do? Leave no message and just try to ambush the prospect later? Of course not. The key is to create a better message. Here are the three rules that will help.

Voice Mail Rule #1: Sell the next call

Your first message isn’t the time to talk about solutions. You know little to nothing about the prospect, what they need, the challenges they’re facing, or how you can help, if you even can.

Instead, a good first voice mail should hint at the notion that you have something that can benefit the prospect. The purpose of the call is to get the prospect to take your call the next time you try.

Voice Mail Rule #2: Leave stuff out

The voice mail above gives too much away. By the end of the message, your prospect knows everything they need to know, and thus has no reason to take the next call.

A better approach: leave the prospect wanting to find out more. Don’t give it all away in the first call.

Voice Mail Rule #3: Focus the message on the buyer

The biggest problem with the usual voice mail? It’s almost entirely about the sales rep, what they do, and what they’re hoping to accomplish. Your buyer could not care less about any of that. Your buyer is interested in themselves and their own problems. Keep that in mind when crafting a voicemail.

Access this video now as part of a free trial to the Selling Essentials Rapid Learning Center


Steve Meyer
Stephen Meyer
CEO/Director of Learning and Development, Rapid Learning Institute


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