The Most Dangerous Question in Sales and How to Avoid It

Access your free copy of this video now and discover the one question you should never ask your customers and why it’s so risky.

You can have a great product, dazzling service, the best pricing. But in the end, the only thing that matters is what your buyer thinks. The problem is, asking for feedback can be risky. In fact, if you ask the wrong way, you can actually leave customers less satisfied and undermine your relationship.

In this video you’ll learn:

  • Why you shouldn’t ask your customers to judge your performance
  • Why asking for feedback in the wrong way can damage your relationship with your customer and cost you sales
  • Three ideas to help get the feedback you need – and build customer satisfaction
Avoiding the Yes Trap: Building Trust with Prospects And Customers

Why are we giving you all of this for free? Because it’s the best way we know to introduce you to a breakthrough way to develop sales talent in your organization.

Request your copy now and we’ll email you a user name and password that gives you instant access to the Selling Essentials Rapid Learning Center. There you’ll find your free guide and a collection of other training resources for sales professionals. You’ll have unlimited access to this powerful library of e-learning modules, reports and fast-read articles for 30 days.

Why are we giving you all of this for free? Because it’s the best way we know to introduce you to this breakthrough approach to developing sales talent throughout your organization. Enjoy your free trial.

The Wrong Way to Ask For Customer Feedback

“How are we doing?” It sounds like a win-win sales question, right? If the customer says you’re doing great, you can give yourself a pat on the back. If not, you can find out what’s wrong so you can fix it. But it’s not quite that simple.

Access your free video and learn why you should NEVER ask your customers “How are we doing?”

Setting Yourself Up For Failure

The truth is, your customer might not have a strong opinion one way or the other about the service they are getting – until you force them to commit. Not only that, but asking the question the wrong way almost guarantees that they will find something to complain about.

“How are we doing?” sounds neutral, but it isn’t. It sets up a competition between yourself and the customer’s vision of the perfect vendor. You’ll never win that competition.

At best, you can fall just short of your customer’s expectations, no more. But at worst, you could embarrass yourself by uncovering a mountain of dissatisfaction and complaints, thereby jeopardizing your relationship with the customer, inviting them to abandon you for the competition, and costing you an incalculable number of sales down the road.

Three Keys To Getting Customer Feedback

The good news is, you can get the feedback you need – and create opportunities to shape your customer’s perceptions and increase satisfaction. By focusing your questions about customer satisfaction in a manner more specific than just asking “how are we doing”, you have the opportunity to elicit genuine, useful feedback from customers.

To get the kind of feedback you’re looking for, you must:

  • First, ask early and often. Don’t wait until the end of the semester to get your report card.
  • Second, ask for facts, not value judgments.
  • Third, don’t just focus on problems. Ask for feedback when you know it’s going to be positive.

Your free report gives you the details on each of these proven effective steps.

Access your free copy of The Most Dangerous Question In Sales as part of a free trial to the Selling Essentials Rapid Learning Center and learn how to shape customer attitudes before asking for their feedback.


Steve Meyer
Stephen Meyer
CEO/Director of Learning and Development, The Rapid Learning Institute


Request a Free Demo

We'd love to show you how this industry-leading training system can help you develop your team. Please fill out this quick form or give us a call at 877-792-2172 to schedule your one-on-one demo with a Rapid Learning Specialist.