Rapid Learning Institute

When selling, the value equation seems simple; benefits create value, which lead to sales. But that doesn’t mean more benefits will necessarily mean more sales. Why not? Watch this episode of The Selling Essentials Minute to find out.

What should you do when you have to tell a customer they’re wrong? Research shows that charts and images could hold the answer. Watch this episode to find out more.

How can you get a meeting with senior executives to sell your product? By talking to everyone else first. Watch this short video to find out more.

In today’s competitive world, it’s just not enough to keep a buyer loyal. Nearly half of all customers are willing to switch suppliers at the drop of a hat. So how can you keep customers from jumping ship? Watch this episode to find out.

For sales reps, upselling comes down to three important basics. Master them, and you vastly improve your chances of a successful upsell with any buyer. So what are the basic three? Watch this short video and find out.

Sales professionals who want to impress potential customers could be tempted to agree to every condition and demand the buyer makes. But doing so can end up harming their credibility and even cost them business. Watch this short video to learn more about the “Yes Trap”, and how sales reps who avoid it actually gain credibility with customers.

By referring to their product as a commodity, sales professionals do themselves a terrible, costly disservice. Watch this short video to learn why the commodity copout is little more than an excuse, and how the best sales reps find a way to differentiate their product from that competition.

When is the perfect time to deliver an upsell? The answer may not be what you expect. Watch this short video to learn why most attempts at upselling don’t work, and what you have to do to increase your chances of doing it successfully.

Your buyer is looking to see how much you’re willing to sweat in order to win their business. Watch this short video to see how buyers determine how much effort you’re willing to put into winning a sale.

Many sales pros would be tempted to abandon leads who say they aren’t interested. But most of those leads just need time and nurturing before they’re ready to buy. Watch this short video and learn why seemingly worthless leads might actually lead to big sales further down the road.