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  • Primary_Source
  • Secondary_Source
  • SFDC Campaign ID
  • Used to decide which list in net Atlantic the lead will go to.
  • Nurture series the lead will be put into
  • If the lead should be active or inactive for a nurture series
  • Which email sub group the lead will route to in Net Atlantic if new.
  • List campaign ID for SFDC

Tue, Sep 12th, 2017 | 2pm ET

Thu, Sep 14th, 2017 | 11am ET

Thu, Sep 14th, 2017 | 3pm ET

Selling one-on-one is never easy, but it is simple: You have one decision maker, one set of needs, one agenda, one relationship to manage.

These days, selling is a lot more complicated.

On average, research shows, 5.4 stakeholders are involved in the typical buying decision.

And when you sell to five people, your job isn’t just multiplied by five. It’s actually 15 times harder.

Why? Because that’s how many relationships you have to manage – not only your interaction with each stakeholder, but each of their relationships with one another. Every stakeholder is playing multiple roles and have different agendas.

Your job is to quickly find out who will waste your time, which participants will support you, and then locate the golden ticket… the person who will be the key to final decision.

Join us for the upcoming webinar Selling to Multiple Decision Makers: Identifying Key Players vs. Time Wasters.

 You will learn:

  • Why your biggest advocate is likely to be ineffective at advancing your agenda
  • How to quickly assess stakeholders and find out who can get the deal done and who’s just taking up space
  • Why the person identified as “the decision maker” often isn’t the one who will make the call
  • How to get consensus from the top down, with a proven strategy for reaching CEOs and winning them over
Speaker

Rob Krekstein

VP of Sales

Rob has extensive experience in Sales and Marketing with companies like SAP, Ventyx and most recently Kenandy. He has spoken at several conferences in his career regarding Sales Methodologies and Demand Generation tactics. His unique experience has armed him with a vast knowledge of the entire process, from lead inception to closed sale. He is a graduate of Ithaca College where he received a Bachelor’s Degree in Business Management.
Host

Michael Boyette

VP of Editorial

Michael is the Editorial Director for the Rapid Learning Institute, as well as the Top Sales Dog Blogger with thousands of monthly readers. Before joining the Rapid Learning Institute he was the Senior VP at Domus Inc., a Philadelphia advertising and interactive media agency. Boyette has written professional and consumer books for Simon & Schuster, Pocket Books, Henry Holt and other publishers and was Group Publisher at a leading newsletter company, overseeing its sales and marketing titles. In addition, he’s managed marketing programs for such clients as Dupont, Lutron and Therma-Tru Doors. He is a graduate of the University of Florida College of Journalism.

Thousands of companies use the Rapid Learning Institute to train their people

Learn More About The Rapid Learning Institute

Rapid Learning Institute (RLI) provides online training and talent development tools for businesses, government agencies, nonprofits and educational institutions in the areas of sales, leadership and management, human resources, employment law compliance, and workplace safety.