We’ve all faced customers and prospects that pride themselves on how hard they can squeeze their vendors. But this approach only works when you let them get away with it. The secret is taking control of the negotiation so that customers see that you won’t be pushed around.

In this Quick Take, you will learn:

  • How to get what you deserve in a negotiation without becoming defensive or confrontational
  • Why you shouldn’t be too quick to solve problems that seem to be standing in the way of the sale

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BTS Total Access

BTS Total Access provides online training and talent development tools for businesses, government agencies, nonprofits and educational institutions in the areas of sales, leadership and management.