Negotiations: Should You Justify Your Price?

5-minute sales training video:

Negotiations: Should You Justify Your Price?

Salespeople are often taught to provide a reason when they ask a customer for something – to
agree to a meeting, to provide a referral, or to buy a product. That advice is rooted in well-known
research. But a deeper drive into the study results tells another story.

Watch this video now

In this 5-minute sales training video you'll learn:

  • Why this widely cited study about negotiations is often misunderstood
  • When it makes sense to offer an explanation or justification to a request
  • The best thing to say after you put your initial offer on the table

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