Will Rogers once said, “It isn’t what we don’t know that gives us trouble, it’s what we know that ain’t so.” And when it comes to sales, there are a lot of misconceptions.
Based on recent research, this e-book reveals the truth about five commonly-held but inaccurate beliefs about sales – and provides sales professionals with advice on how to apply the truth.
- What to do if a buyer needs to “sleep on it”
- How giving a customer over-the-top service can backfire
- What an angry customer really wants
- And more