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10 Research-Based Sales Concepts:

Ideas you can use to kickstart your training

This eBook gives sales trainers a valuable coaching tool – ten concepts that can boost sales and improve performance.

Grounded in research, each concept takes an insight from sales research, psychology or interpersonal communication and demonstrates how to successfully apply it to sales.

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This resource will help you coach your team on:

  • How to get buyers to hear your message
  • How the “Rule of 45” can increase your sales
  • Who your toughest competitor really is (and how to win)
  • The secret to closing high-stakes deals