Welcome to the new episode of the Selling Essentials Minute!

For those unfamiliar, The Selling Essentials Minute is a series of videos that offers one sales idea in about sixty seconds. You can use the Minute to kick off a sales meeting, push an idea out to your team, start a discussion or reinforce your training.

On today’s episode: When selling, the value equation seems simple; benefits create value, which lead to sales. But that doesn’t mean more benefits will necessarily mean more sales. Why not? Watch this episode of The Selling Essentials Minute to find out.

Don’t forget: The Selling Essentials Minute is also available on our YouTube page and on iTunes. While you’re there, don’t forget to like and subscribe to them as well!

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