Welcome back to the Selling Essentials Minute!

The Selling Essentials Minute is a series of videos that offers one sales idea in about sixty seconds. You can use the Minute to kick off a sales meeting, push an idea out to your team, start a discussion or reinforce your training.

On today’s episode: By referring to their product as a commodity, sales professionals do themselves a terrible, costly disservice. Watch this short video to learn why the commodity copout is little more than an excuse, and how the best sales reps find a way to differentiate their product from that competition.

By the way, you can also check out this and every previous episode of The Selling Essentials Minute by subscribing to it on iTunes (write us a review while you’re there!) or YouTube.

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