Time for another episode of the Selling Essentials Minute!

For those unfamiliar, The Selling Essentials Minute is a series of videos that offers one sales idea in about sixty seconds. You can use the Minute to kick off a sales meeting, push an idea out to your team, start a discussion or reinforce your training.

On today’s episode: Sales reps have always learned that they should justify their price before closing the sale. But that old wisdom may not hold up as well as you’d think. Why not? Watch today’s episode to find out.

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