Welcome to the new episode of the Selling Essentials Minute!

For those unfamiliar, The Selling Essentials Minute is a series of videos that offers one sales idea in about sixty seconds. You can use the Minute to kick off a sales meeting, push an idea out to your team, start a discussion or reinforce your training.

On today’s episode: Every sales person eventually deals with customers who have unrealistic expectations. What can you do to make sure your buyer’s expectations are aligned with reality? Watch this video to find out.

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