Behold, the newest installment of the Selling Essentials Minute!

The Selling Essentials Minute is a series of videos that offers one sales idea in about sixty seconds. You can use the Minute to kick off a sales meeting, push an idea out to your team, start a discussion or reinforce your training.

On today’s episode: When a buyer drops an offhand remark, can you recognize the message they’re trying to send? Noticing these conversational icebergs is critical to maintaining a positive relationship with a customer. Watch this video to learn how to identify the offhand remarks that could cause trouble later on.

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