On this, the first (working) day of 2011, let me offer some resolutions for the coming year. I encourage you add your own thoughts and your resolutions in the comments section:
For Top Sales Dog, I resolve to:
Encourage more participation from you, the reader. I see the stats on our blog tracking reports — I know you’re out there! Step forward and share your thoughts and expertise with your colleagues. Submit comments, ideas, guest posts. E-mail me at firstname.lastname@example.org. I promise to respond.
Highlight more research on sales. Given the stakes, it’s sort of surprising to me that academics don’t publish more sales-related research. There are plenty of studies about marketing, but I really have to hunt for any that focus on nitty-gritty selling issues like closing techniques, communication, territory management, prospecting and presentations. What about you? Do you think sales is a stepchild in the world of academia and business schools? If so, why? (And if you run across any useful sales research, let me know.)
Challenge my assumptions. I always think of that Will Rogers quote: “It isn’t what we don’t know that gives us trouble. It’s what we know that ain’t so.” I wonder how many opportunities we miss because of what we think we know. Once again, I turn to you, my readers: If we say something you don’t agree with, or something that doesn’t ring true, don’t be afraid to speak up and challenge us. You know where to reach me.
I could resolve to do more, but I’d probably regret it. Like that 10 pounds I meant to lose last year…
photo credit: storem
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