VP of Editorial

Michael is a former Senior VP at Domus Inc., a Philadelphia advertising and interactive media agency. Boyette has written professional and consumer books for Simon & Schuster, Pocket Books, Henry Holt and other publishers and was Group Publisher at a leading newsletter company, overseeing its sales and marketing titles. In addition, he’s managed marketing programs for such clients as Dupont, Lutron and Therma-Tru Doors. He is a graduate of the University of Florida College of Journalism.

Recent Blog Posts

Ep. 26: Complex Sales: The Talker

Michael Boyette

When working on a big sale, it helps to have someone on the inside who can sing your praises to the decision makers. So how do you find that person? Watch the new Selling Essentials Minute to find out.

Leadership: Language that builds trust

Michael Boyette

What is trust? And how do you get it? Seems like a simple question. But what makes employees willing to follow you? To come to you with problems? To take risks? Numerous scientific studies have found that trust comes down to two questions: Is this person on my side – that is, are they willing…

We put the old Dog out. But we have some new tricks

Michael Boyette

Dear Subscriber: As a loyal follower of Top Sales Dog, you’ll notice some significant changes in our blog. Perhaps the most obvious change – an especially poignant for me – is that we’re retiring the “Top Sales Dog” name. As the first editor of the blog, which launched in 2010, I’ve always had a soft…

Dude, where’s my HR Café?

Michael Boyette

Dear Subscriber: As a loyal follower of HR Café, you’ll notice some significant changes in our blog. Perhaps the most obvious change – an especially poignant one for us here at RLI – is that we’re retiring the “HR Café” name. Launched in 2005 – ancient history in the world of online communication – HR…

Robert Krekstein Joins RLI as VP of Sales

Michael Boyette

The Rapid Learning Institute (RLI) announces today that Robert Krekstein has joined the company as its new VP-Sales to further develop RLI’s growing portfolio of large regional, national and international accounts. “We’re delighted to have Rob join the team,” says President/CEO Stephen Meyer. “He’s a seasoned sales executive with experience at great companies, including SAP….

Salespeople need their rest

Michael Boyette

If your salespeople are burning the candle at both ends — or staying out late carousing with customers — they might not be learning much — from training sessions, from bosses or from buyers. Many studies have confirmed that sleep is vital to learning. It helps the brain process new information and lock it into…

Harness the power of promises

Michael Boyette

Actually getting people to say “yes” out loud matters. Restaurant hostesses who took reservations over the phone typically told callers, “Please call if you have to cancel.” Changing to a question: “Will you please call if you have to cancel?” — and waiting for a “yes” response — increased compliance by 33%.

The case for employee-centric sales training

Michael Boyette

According to a new report from Deloitte, employees don’t just want training on what the organization deems important. They want training that’s important and relevant to them.


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